What is Business Intelligence? How can it help your company?
The Business Intelligence utility is the extraction of the information necessary to solve all the needs of a company. In other words, Business Intelligence helps us to analyze our company based on data, with the aim of making objective decisions.
Use A tool like this in our organization can be an enormous advantage over the competition, since it allows us to carry out exhaustive studies, both internal and external to our company. For example, if we obtain data from the market we are focused on, we can carry out analysis of the environment to focus our activity on the most common trends. Likewise, internally it can be used for: financial control of the company, production strategies, comparisons between products, profitability analysis and many more applications.
Business Intelligence ultimately transforms information into knowledge, with the primary objective of improving your company's decision-making process and provides performance benchmarks to make the business run more controlled and efficient. It also helps companies spot market trends to increase sales or revenue. It can even help with compliance and labor recruitment efforts. Almost any aspect of business can be improved through Business Intelligence.
At Unicom we are aware of the importance of Business Intelligence today , collect the data, process it, analyze it and present it in such a way that anyone can understand it and make the right decisions in a timely manner.
The Big 4 Benefits of Business Intelligence:
Analyze data in real time: draw conclusions quickly adapted to what is happening at all times.
Ability to create hypotheses: test hypotheses and create future forecasts thanks to data historical data and trends.
It saves time in many processes: making decisions based on data streamlines data manipulation processes.< /p>
Results are accurate and objective: enabling better data-driven decisions and minimizing risk.
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To carry out this entire process it is necessary to have professionals and powerful tools capable of:
Cleaning and standardization of data from different sources until its extraction, transformation.
Collect and evaluate new information (data mining or data mining) apply predictive analysis techniques to that new information or to that already available to make future projections.
Once all this pre-existing or new information has been compiled and processed, help companies to visualize it graphically and intuitively. Integrate it into dashboards that measure whether or not certain KPIs are met, or generate all kinds of reporting.
As they say: “information is powerâ€, but now “power is understanding itâ€. That is why any company today should seriously consider having data analysis tools to Extract as much knowledge as possible from your company, and only then can you stay competitive in the market.
