Importance of real-time tracking for logistics efficiency

  • Date 18 September 2023
  • Reading time 5 minutes

Due to the demands of the market and the digitalization process in which the land freight transport sector has been immersed, logistics companies demand greater visibility and operational control. One of the ways to respond to this requirement is by tracking and monitoring shipments, vehicles and logistics assets in real time.

The implementation of systems for the control of states and resources in real time generates a series of benefits that improve the efficiency and effectiveness of companies. They can know the exact location of each shipment, which helps prevent delays, identify potential problems and proactively respond to any mishaps. They can make decisions based on corrective analysis as they can identify inefficiencies in their supply chain. This means a reduction in operating costs and an improvement in logistics efficiency thanks to the optimization of routes, the efficient allocation of resources and the reduction of waiting times.

The monitoring system generates information that allows greater control over activities. We are talking about software that allows you to know, at all times, the status of a merchandise that is being transported. You can monitor the date and time of departure and arrival, the location in real time during the journey, the difficulties that the carrier may be having, among other variables associated with the different types of traceability.

Depending on the process you want to control, there are different types of monitoring systems. Do you want to know what they are?


Tracking and monitoring system: used to have constant visibility over the transportation of goods during delivery processes between point-to-point routes. Within this category we can differentiate two systems, GPS devices and smartphones. Both allow traceability of the entire fleet in real time and, therefore, obtain relevant information for analysis, which implies data-based decision making.


Route design system: it is used to plan merchandise distribution routes. This type of tracking system is generally synchronized with map managers, such as Google Maps, to generate digital maps on which routes are drawn. This system also allows the monitoring of different elements associated with the merchandise delivery process.


Process evaluation system: we are talking about monitoring indicators on quality, effectiveness and efficiency of the merchandise distribution process. An example of this monitoring system are the satisfaction surveys sent to the end customer, which allow us to obtain an evaluation of aspects such as the efficiency of the shipping process, the conditions of the product received and the quality of customer service.


By implementing real-time tracking solutions, companies can optimize their supply chain to stay competitive in an ever-evolving business environment. Manipulating real-time information on the status and processes of the supply chain is a determining factor for strategic decision making. Information that allows you to develop lean management strategies (produce more with less):


“Slim down” the company's operations to prevent it from increasing expenses.

As well as customer centric strategies to improve customer experiences.

The digitalization of the sector generates and, at the same time, responds to this need. One of the functions of a TMS is to collect, generate and have information analytically so that the company develops its competitive capacity. Within this framework is Meribia, a software specialized in fleet management.

Meribia offers absolute control of all supply chain operations, its scalability and integration with GPS systems makes it the best monitoring and analytical tool for fleet management. Meribia is powered by a database that works and makes available to the user so that they have immediate access to all the information. Through its modules (GPS integration, mobile APP, e-CMR...) You can not only track the status of the fleet in real time, but also all workshop operations, budgets, document management, human resources... Immediate access to all the information on the different elements and processes of the chain logistics presented analytically for optimal decision making.